Created tailored social media graphics to boost engagement, spotlight products, and support direct-to-consumer sales. Each campaign was designed to stop the scroll, pairing clean visuals with action-driven messaging aligned to the brand’s tone and seasonal promotions. Developed a social media style guide to unify typography, spacing, and color hierarchy across campaigns. The guide strengthened brand recognition, streamlined collaboration, and enabled content to scale more efficiently—making the brand more recognizable, clickable, and effective at converting casual browsers into active shoppers.
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